Logos & icons

  Previous topic Next topic JavaScript is required for the print function  


A logo as a combination of letters and basic geometric shapes can often be engraved and in-filled with a limited number of colors. With increasing complexity and size, the use of a printing technology becomes favorable.

Standard execution of logos

"Less is more" is regarded as the basic design rule for corporate logos, which is why many of them can also be applied to a front panel using traditional engraving technology. For this, the elements of the logo, that is

the letters of the word mark and
the "graphic primitives" of thelogo or image mark,

need to be broken down into areas of the same color, which are each completed by engraving lines of a certain thickness. Engraving lines such as these can be described by an HPGL file.

If you would like to tackle the conversion yourself, you can consult our small manual with tips for generating engravable HPGL files.

Based on years of experience with the transfer of raster graphics in HPGL files, we can offer you a fast and effective conversion service. Please contact us for an offer, which in the vast majority of cases amounts to our competitive base flat rate. Once created, you can of course continue to use the HPGL file in the future without further charge.

Standard execution of icons (pictograms)

An icon should be visually similar to a real object and at the same time simply displayed, in order to convey information quickly and independently of language and culture.

This principle follows, for example, the signposting of public buildings. It also applies to the control elements of the graphical user interface of a computer. Not least, the operability of a device can also be supported through the use of icons.

Often, these icons are displayed with a limited range of colors, making them similar to a logo and also allowing them to be mapped to an engravable HPGL file according to the same principles. Icons which have used the creative possibilities of more color depth must however be printed.

Execution through digital printing

Each logo or icon can in principle also be printed, which may prove necessary if certain characteristics of the element do not allow for engraving. Under certain conditions, the use of printing technology also has cost advantages over the use of engraving technology:

Larger quantities
High rate of conversions
In combination with a larger number of labels per front panel
In combination with multi-colored design elements or images

Please refer to the chapter "Printing" to find the necessary information and send the appropriate documents for your project to our Technical Support. We will be glad to discuss your needs and send you a detailed quotation.